How would you deal with a question mark

Assignment Help Project Management

Reference no: EM133203810 , Length: Wrod Count: 500 words.

Problem: La Mer and Lancôme Essay

Purpose

To be able to support your Final Project idea and reasoning.

Task

1. Submit an essay of 300-500 words describing your Final Project for La Mer. What are you launching, for which brand, and why are you launching it?

2. Apply the BCG Growth-Share Matrix to Lancôme. Identify what you believe to be the cash cows, stars, dogs, and question marks. How would you deal with a question mark to make sure it isn't a dog?

Reference no: EM133203810

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