How would you classify fiesta dinnerware as a consumer good

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Reference no: EM133439012

Questions:

1. How would you classify Fiesta dinnerware as a consumer good? Would you say it is a convenience good, homogeneous or heterogeneous shopping good, or a specialty good? Explain.

2. Identify some of the product management decisions illustrated in the video.

3.The reintroduction of Fiesta dinnerware after more than a 10-year hiatus is unusual, but not something that is unique in the annals of marketing. Can you think of some other products/brands that were removed from the market and then reintroduced at some later date?

Reference no: EM133439012

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