User Account

All Pages

How would you characterize the corporate strategies

Assignment Help Marketing Management
Reference no: EM131944040

Question: Write a 3 to 5 page paper (750 to 1200 words, not including the cover page and reference page) in APA format in response to the prompts below

Please use this APA Sample provided in Unit 1 to complete your assignment. This assignment will also assess the Institutional Learning Outcome of Critical Thinking. Visit the LIRN and find peer reviewed journal articles that support your positions in the responses.

Write your paper in an essay format.

a. Substitute the example firm from the Chapter 6 Problem Set 6.12 on page 184 with the company you selected in Unit 1, and explain why you would or why you would not recommend vertical integration.

b. Examine the corporate Web site for your selected company and explain how you would characterize their corporate strategy. Are they following a strategy of limited diversification, related diversification, or unrelated diversification? [From Chapter 7, Problem Set 7.6 on page 214].

This is the Problem Set mentioned above:

Problem: 6-12. In each of the following situations, would you recommend vertical integration or no vertical integration? Explain.

1. Firm A needs a new and unique technology for its product line. No substitute technologies are available. Should Firm A make this technology or buy it?

2. Firm I has been selling its products through a distributor for some time. It has become the market share leader. Unfortunately, this distributor has not been able to keep up with the evolving technology and customers are complaining. No alternative distributors are available. Should Firm I keep its current distributor, or should it begin distribution on its own?

3. Firm Alpha has manufactured its own products for years. Recently, however, one of these products has become more and more like a commodity. Several firms are now able to manufacture this product at the same price and quality as Firm Alpha. However, they do not have Firm Alpha's brand name in the marketplace. Should Firm Alpha continue to manufacture this product, or should it outsource it to one of these other firms?

4. Firm I is convinced that a certain class of technologies holds real economic potential. However, it does not know, for sure, which particular version of this technology is going to dominate the market. There are eight competing versions of this technology currently, but ultimately only one will dominate the market. Should Firm I invest in all eight of these technologies itself? Should it invest in just one of these technologies? Should it partner with other firms that are investing in these different technologies?

Set 1. 7-6. Visit the corporate Web sites for the following firms. How would you characterize the corporate strategies of these companies? Are they following a strategy of limited diversification, related diversification, or unrelated diversification?

1. ExxonMobil

2. Google

3. General Motors

4. JetBlue

5. Citigroup

6. Entertainment Arts

7. IBM

8. Dell

9. Berkshire Hathaway

Reference no: EM131944040

Questions Cloud

How much will this annuity be : Assuming a 13 percent interest rate, how much will this annuity be?
Describe how carbohydrates are digested : Choose one good carbohydrate and one bad carbohydrate Identify two food sources that you eat that contain a bad carbohydrate
Criminal profiling or criminal investigative analysis : What is criminal profiling or "criminal investigative analysis"? What contributions does psychology make to the process of profiling?
Identify the ted talk that you chose as well as the speaker : Identify the TED talk that you chose as well as the speaker. Explain how the speaker gained the attention of the audience.
How would you characterize the corporate strategies : Visit the corporate Web sites for the following firms. How would you characterize the corporate strategies of these companies?
What is the expected return on market portfolio : What is the expected return on Zeta’s portfolio? What is the expected return on the market portfolio?
Level of accountability for crimes : Do you believe that the law should be able to force those with mental illness to take medication? Why or why not?
What was the total assets turnover ratio : Raymond corp's sales last year were $48,500, and its total assets were $19,800, What was the total assets turnover ratio (TATO)?
Discuss about the retail sector analysis : Logos are most effective when placed at the top left fold. Center fold is a secondary option. There is no supporting evidence to position the brand name/logo.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd