How would you characterize best buy competitive strategy

Assignment Help Marketing Management

Reference no: EM13730118

1) Explore BMW's website at www.bmwgroup.com and see if you can identify at least three ways in which the company seeks to differentiate itself from rival automakers. Is there reason to believe that BMW's differentation strategy has been successful in producting a competitive advantage? Why or why not? Discuss with other students. As with all the discussion boards this semester, do NOT merely repeat what other students have already said.

2) Best Buy is the largest consumer electronics retailer in the United States, with 2011 sales of more than $50 billion. The company competes aggressively on price with rivals such as Costco Wholesale, Sam's Club, Walmart and Target, but it is also known by consumers for its first-rate customer service. Best Buy customers have commented that the retailer's sales staff is exceptionally knowledgeable about the company's products and can direct them to the exact location of difficult-to-find items. Best Buy customers also appreciate that demonstration models of PC monitors, digital media players, and other electronics are fully powered and ready for in-store use. Best Buy's Geek Squad tech support and installation services are additional customer service features that are valued by many customers. How would you characterize Best Buy's competitive strategy? Should it be classified as a low-cost provider strategy? A differentiation strategy? A best-cost strategy? Explain and discuss with other students.

Reference no: EM13730118

Questions Cloud

Explain the consequences of the french and indian war : The relationship between the consequences of the french and indian war and growing conflict between the colonists and the british government in the period 1763-1775.

How do you relate to power authority and hierarchy : Power Distance -- how do you relate to power, authority and hierarchy, Uncertainty Avoidance -- how do you relate to rules, traditions, and schedules (prefer them or prefer loose, open structures)

Which of the following would shift aggregate demand : Suppose the multiplier has a value that exceeds 1, and there are no crowding out or investment accelerator effects. Which of the following would shift aggregate demand to the right by more than the increase in expenditures?

Business overview for new planning team members : As a member of Harley-Davidson's strategic planning team, you have been asked to create a five- to six-slide Microsoft PowerPoint presentation titled "Harley-Davidson Today: A Brief Overview of the Business" to orient members who have been newly a..

How would you characterize best buy competitive strategy : Best Buy is the largest consumer electronics retailer in the United States, with 2011 sales of more than $50 billion. How would you characterize Best Buy's competitive strategy

Which law passed by parliament in 1765 in american colonies : Which law passed by Parliament in 1765 put a tax on printed materials produced and sold in American colonies.

Explain the role of stakeholders : Prepare a 350- to 700-word paper in which you explain the role of stakeholders in implementing a quality management process.

The u.s. has limits on chinese textile imports : The largest source of household income in the U.S. is obtained from - The market where business sell goods and services to households and the government is called Real gross domestic product is best defined

What work did huerta do for community service organization : What work did Huerta do for the CSO ? Give at least 2 specific achievements. Also give 2 examples of some of the projects Huerta worked on for the Nationall Farm Workers Association(NFWA)?

User Account

All Pages