How would you assess return on investment of promo

Assignment Help Business Management

Reference no: EM133672225

Context: we ran a CRM Sportsbook promo on a selected target of our Sportsbook customers on January 21st, 2020 and we would like to assess the impact of this promo.

Goal: to use the attached data for an analysis of the promo's performance, and to present the result in a comprehensive and clear fashion

How would you assess the Return on Investment (ROI) of the promo? Please provide a read-out on ROI as well as how you came to this ROI calculation.

Based on the performance of the overall campaign as well as sub segments you might create, what recommendations would you have for the CRM team?

Nice to have: a few considerations on the approach you used and any caveat about the analysis

Attached you can find a data-set with the following columns:

Player ID

Activity Date

Handle

GGR

Value tier (based on last 12 months' activity)

Target/Control Group

Bonus Awarded - please note that the bonus awarded is just one for each customer (i.e. VIP got $50, High Value $20, Medium Value $10 and Low Value $5)

Reference no: EM133672225

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