How would you allocate yangs marketing budget

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Questions:

1. If you were tasked with managing Yang's campaign, what would your strategic priorities be to maximize his chances of success? Would you alter the campaign's media mix? If so, why, and what changes would you implement?

2. How would you allocate Yang's marketing budget?

3. Would you change anything about the brand? Messaging? What Yang wears? Activities he participates in?

Reference no: EM133698003

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