Reference no: EM133435342
Questions:
1. Do you think that you can have more than one Generation as a Target group for your market?
2. How would you accommodate these cross-generations in your business Idea?
3. What is the difference between a fad and a trend, and which one drive your business decisions?
4. Describe 3 existing companies that currently offer a similar menu, service, or product to the one you would like to offer in your business.
5. How would you differentiate and outcompete these companies?
6. Choose a brand, attach a photo of their logo, and describe and analyze the following:
a. What is the main message (the story, the angle, the positioning) of the brand? How do all of the elements of the brand identity work together to tell this story?
b. Who are they trying to speak to? Is it effective?
c. Please include comments about everything from colour, design themes, textures