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Assignment
Using The Rock Insurance Case study in a previous module, answer the following questions. Integrate what you read in Part one of The Definitive Guide to Social CRM in your answer:
Start Developing a Social Media Plan for The Rock Insurance Company:
Format (also see grading rubric):
I. Develop a final profile of the target customers that The Rock Should focus on for the future.
II. Technographic Profile building: In addition to the reading in the Goldenberg book, read this https://catapultrpmfrontier.blogspot.com/2012/07/segmenting-customers-by-technology.html (Links to an external site.)
In 2-3 paragraphs, determine whether or not this would be beneficial to The Rock.
III. How would The Rock set goals for their Social Media Campaign?
This assessment requires you to identify and describe a notable example of business invention, entrepreneurship, or innovation of an existing business of your choice.
Read CASE : - Managing Risk in EXTREME ENVIRONMENTS, Front-line business lessons for corporates and financial institutions (Duncan Martin)
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