Emotion-Driven Purchase and More Functional Purchase

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Reference no: EM132423977 , Length: 10

Assignment  - CLO 1, CLO 4

Answer the following questions:

Question 1: How would the decision process differ for an emotion-driven purchase compared to a more functional purchase?

Question 2: Do you think that the product produced by the chosen by your company, generally is associated with nominal, limited, and extended of consumer's decision making? Why?

Question 3: Under what conditions, if any, would these products be associated with a different form of consumer's decision making?

Question 4: What products are generally associated with brand-loyal decision making and which with repeatpurchase decision making? Do you think that the product you are writing about can be associated with brand-loyal decision-making?

Justify your response.

  • Provide your work in detail and explain in your own words.
  • Support your statements with peer-reviewed in-text citation(s) and reference(s)
  • Please refer to the Grading Criteria for Professional Assignments on page 10 of the syllabus for specific guidelines and expectations.

Reference no: EM132423977

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