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How would the customer value change if the price increased

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Reference no: EM13967897

Price-Performance Value Mapping (Table 1 and Figures 1)

Table 1: Performance Versus Price and Customer Value

Competing Digital Cameras

No.

Performance Rating

Product Price

Fair Price

Customer Value

Canon A590

1

80

$180

$224

$44

Canon SD790

2

90

$300

$246

-$54

Canon SD870

3

80

$280

$224

-$56

Casio EX-29

4

70

$150

$202

$52

Casio EX-280

5

50

$180

$157

-$523

Fuji J10

6

70

$130

$202

$72

Kodak V1033

7

80

$200

$224

$24

Kodak V1073

8

60

$230

$179

-$51

Nikon P60

9

70

$230

$202

-$28

Pentax M50'

10

70

$180

$202

$22

Average

 

72

$206

$206

$0

Figures 1: Customer Value and Value Map

1644_Customer Value and Value Map.png

A. How would the customer value change if the price of the Canon A590 increased from $180 to $199?

B. How much could the price of the Fuji J10 be increased if Fuji wanted the camera to have a $10 value advantage over the next best customer value in the market?

Reference no: EM13967897

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