User Account

All Pages

How would the addition of digital media options influence

Assignment Help Marketing Management
Reference no: EM131856127

Question: Details: This part of your Marketplace Live simulation assignment is individual. You will present the content to your team members and determine an appropriate digital marketing plan to include in your Marketing Plan assignment.

At this point, your team has developed a Marketing Plan to support your marketing division and justify an additional capital investment from corporate headquarters to move forward. Digital marketing is a critical part of marketing strategies today because of the prevalence of social media and other web-based technologies, online media outlets, and mobile Internet and applications.

Based on the current position of your new division in the simulation and your goals for coming quarters analyze the market research data, competitive data, and real-world digital marketing options to develop a summarized digital marketing plan for your division that benefits growth and considers competition. In 500-750 words, address the following:

1. Digital marketing options for your division:Discuss the decision to shift all or a portion of your division's promotional budget in the simulation to digital marketing. Consider factors including B2B verses B2C considerations in digital media, target market coverage, exposure, analytics, and costs.

2. Digital media impact: How would the addition of digital media options influence your division's overall promotional plan?

3. Digital media types and options: Include examples of specific social media platforms, blogs, websites, applications, etc. and include a justification for each based on your division's goals. Use real-world data by researching the outlets/platforms, reviewing media kits when available, and citing available sources on exposure, targeting options, etc.

4. Monitor digital media: How will you monitor effectiveness and adjust your strategy based on your division's goals?

You are required to include both academic and professional references (e.g., data on analytics, platform use data) to justify your plan.

Submit your individual report to the assignment drop box, and then post your report to your CLC team forum for your group to review.

Review the reports of the rest of your team and, as a group, discuss your individual plans to create the final digital marketing section to be included in your group's Final Report due in Topic 8.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center.

Reference no: EM131856127

Questions Cloud

Paying off credit cards : Simon Recenlty received a credit cash with an 18% nominal interest rate. With the card, he purchased and Apple Iphone 5 for $372.71.
Write a paper for an audience of potential new employees : Write a 300-word paragraph for an audience of potential new employees in human services in a correctional setting in which you:
Prototyping can be a good approach for a design project : Prototyping can be a good approach for a design project, but it is sometimes overused.
Find the repayment schedule : Find the repayment schedule for the above amount in full using the following modes of repayment:
How would the addition of digital media options influence : Digital media impact: How would the addition of digital media options influence your division's overall promotional plan?
Discuss some of the common threats to database systems : Discuss some of the common threats to database systems, and provide examples of security controls that can be used to mitigate
Identify two attitudinal rape myths : Identify two attitudinal rape myths and two situational rape myths and their link to the commission of rape.
Two cars a and b leave an intersection at the same time : Two cars A and B leave an intersection at the same time. Car A travels west at an average speed of x miles per hour and car B travels south at an average speed
Who are being examined in benefit-cost analysis : In SWOT analyses, weakness refers to. Issue of determining how to weigh costs and benefits for different players who are being examined in benefit-cost analysis

Reviews

Write a Review

Marketing Management Questions & Answers

  Explain brick and mortar

Explain Brick and Mortar and explain how the supply chain would be modified from brick and mortar of such a company as Budweiser

  Marketing philosophy followed by the business

Interview a local small business manager about what she or he believes is the marketing philosophy followed by the business.

  Consumer decision-making process

As a recently appointed executive of a leading marketing consultancy, you are required to prepare an essay for your director on the consumer decision-making process.

  Explain elements of a formal e-business project plan

Explain Elements of a formal e-business project plan- ROI evaluation of new technologies and what are the most important elements in conducting a technology alternatives cost analysis

  Describe this target market segment in terms of demographic

Develop a detailed customer profile for 1 target market segment. Describe this target market segment in terms of demographic, psychographic, geographic and behaviour response segmentation variables. Explain why you have selected this target market..

  Ratio analysis work out the following exercisesa a company

ratio analysis work out the following exercisesa a company with a current ratio of 2.51 has current liabilities of

  Explain about ebusiness it infrastructure

Can you tell me why is scalability important in building an eBusiness IT infrastructure? Any examples - Discuss strategic opportunities for eCommerce enabled supply chains? Do you have any examples?

  Compute projected profit for the order quantities suggested

Compute the projected profit for the order quantities suggested by the management team under three scenarios. Format your assignment consistent with APA format.

  Create a plan for this purchase

Create a plan for this purchase that incorporates the following: several options for purchase, the PMT or other financial function, a data table, and a scenario summary that can be used for analyzing different variables

  Identify the risks and the potential decision biases

Identify the risks and the potential decision biases in your scenario. Propose the corrective steps that should have been taken to overcome these biases. If a risk assessment was conducted how did this affect the decision-making process

  Design a digital marketing plan for organisation

Develop no more than THREE pieces of digital marketing content linked to the tactics recommended in your Digital Marketing Plan - Draw conclusions

  Identify and describe products general marketing profile

identify and describe product's general marketing profile. What about your competition? What role does IP play for them? And, how does that affect you?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd