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How would target coffee products in latin america

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Reference no: EM132522487

Discussion 1: According to the second video, segmenting markets is central to McDonald's marketing strategy and advertising efforts. Based on this video case, what are the advantages of McDonald's marketing approach? What do you think about this approach?

Discussion 2: If you were a segment manager at McDonald's, how would you target coffee products in Latin America? Describe which population segment you would focus on and why.

Discussion 3: Describe the strategy that McDonald's used to obtain/assure their supply of (quality specifications and quantity) raw materials in India to produce their menu offerings.

Attachment:- Mcdonalds.zip

Reference no: EM132522487

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