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Question: SCGC is a very successful but small business. Some investors have proposed that the company should capitalize on its reputation by adding more stores, designing and manufacturing a line of guitars for amateurs, and sponsoring up-and-coming guitarists. This would be a major strategic change for SCGC.
A. How would such a strategic change affect the way SCGC deals with quality? How would such changes affect the relative importance of the quality perspectives and definitions?
B. Would the current view of quality be appropriate for the proposed new business activities? Explain why or why not.
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