How would social class differences influence product lines

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Reference no: EM13159136

Using Harrods and shrper image answer the following:

1. Which company is best positioned to middle class consumers and downscale consumers?

2. How would social class differences influence product lines and styles, advertising media selection, and the copy and communication style used in ads and payment methods.

3.Would expansion be a good idea for both of these two firms? Explain

Reference no: EM13159136

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