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Marketing ethics is an area of applied ethics which deals with the moral principles that govern the business function of marketing. One of your long-time customers has asked you to recommend a laptop that she intends to buy for her pregnant daughter who will be working from home for the duration of her pregnancy. As you examine the options you have in your inventory, you notice that each laptop has a small printed message that reads "Warning: This product contains chemicals, including lead, known to the State of California to cause cancer, and birth defects or other reproductive harm. Wash hands after handling."
Question 1: How would you respond to your customer's e-mail? Keep in mind that year end is approaching and you are working hard to reach the established sales goals, which will also earn you a sizable bonus.
Who is the target customer? What is the description of the ideal customer and how close is that description to your target customer?
Need to create marketing program which can cover the below bullet point for the JUST US Cafe Coffee house
What is manipulative advertising? What is associative advertising? Give examples of advertisements that you consider manipulative. Does advertising socialize people to a life of consumption?
BMW Bikeworks is the manufacturer of parts for BMW motorcycles. BMW Bikeworks recently purchased a small competitor. In this exercise, you will explore some of the data compatibility issues of merging the sales order data
Look at the Case valuation of General Electric in the chapter. Why are residual earnings fairly constant for 2000-2004, event hough return on common equity.
TASK: Develop a Strategic Marketing Plan, For the requirements of this assignment, you assume the role of a marketing consultant
What is the company's statement about sustainability? Is it part of their mission statement or strategic plan and Is there any evidence of publicity regarding their performance on Corporate Social Responsibility issues
Research a few customer loyalty/rewards programs which utilize either a mobile device e-mail address, or consumer Web site account. Do you think these program are successful? What could or should be altered about each program to make it more custo..
How can marketers utilize Instagram and YouTube in to their marketing strategies? Why is using social media so important for marketers today?
What is the advantage of launching a new product on the basis of science OR on the basis of the creative discovery of unknown needs?
Now that you are well versed on Content Mapping, create the content map for the content that will exist on your 5-page website.
Explain Build trust among customers and Come up with a plan for Elsa Entrepreneur to (a) build trust among customers
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