Reference no: EM132637944

Let's assume that among the marketing strategy solutions for Coca-Cola in 1985 was the strong consideration of introducing a new cola product (in some form) in the marketplace. As we know, Coca-Cola did in fact reformulate their flagship Coke product and relaunch it in 1985 - but was that the right decision? Now it's your turn to determine what would be the best product mix for the Coke brand, given the competitive marketing environment in the soft drink market of 1985.

Question 1. From the above list, what would be the best option for Coke to pursue in 1985?

Question 2. If you decided to introduce some form of new product, how would you position the new product relative to both Pepsi and any remaining Coke products?

Question 3. If you decided to reposition the Coke brand or Pepsi, outline your positioning goals.

Question 4. If you decided NOT to modify the product mix, outline why this approach would be successful given that Coke has already implemented many of these marketing tactics.

Attachment:- Coke.zip