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Question 1. Beer brewers such as AB InBev and Heineken hope to turn their signature brands into powerhouse global brands. SABMiller, on the other hand, aims to build up a stable of strong local beer brands. Which strategy would be most effective and why?
Question 2. Whom should Budweiser target, and how would you position it in Brazil?
Question 3. What strategic marketing recommendations would you make for Budweiser in order to build up the brand in Brazil?
Attachment:- BUDWEISER.zip
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