How would position coke differently from pepsi

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Reference no: EM132644253

The most challenging aspect of pricing is "consumers' perceived value." In the U.S., even free products are not wanted if consumers do not see the value in possessing them. On the other hand, just having a logo or emblem put on a product can make the product be highly desirable with premium pricing.

Researching the consumer base in San Salvador,

Question a. How would you handle the Coke War (Coke vs Pepsi) that takes place globally?

i. How would you position Coke differently from Pepsi?

ii. What would you with the product?

1. Any new flavors you would introduce?

2. Any new packaging you would introduce?

Question b. If you were given a liberty to do in San Salvador what Coke did in any other part of the world and succeeded, what would that be? Explain.

Reference no: EM132644253

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