How would persuade company decision-makers to maintain

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Assignment:

You are the Marketing Manager for Mars Petcare, a global company with a diverse portfolio of pet care products. Your company has recently announced a budget cut for advertising expenditures in the upcoming year. The company has decided to allocate resources more efficiently and prioritise high-performing brands. Unfortunately, one of the brands in your portfolio is at risk of facing advertising budget reductions. You are now faced with the challenge of defending your brand against the impending advertising budget cuts.

Write a response outlining how you would persuade the company's decision-makers to maintain or even increase the advertising budget for your brand. In your response, highlight what will happen if the brand stops advertising.

Reference no: EM133652453

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