How would one use it to make an effective brand advertising

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Assignment:

1. Think about something that is disruptive in your society right now. How would one use it to make an effective brand advertising and brand promotion?

2. Discuss the role of creative strategy and explain the development of creative strategy?

How would you explain the finding that ads that achieve high recall scores don't always turn out to be ads that do a good job in generating sales? Are there some features of ads that make them memorable but could also turn off consumers and dissuade them from buying the brand?

Reference no: EM133349671

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