How would one describe ambush marketing

Reference no: EM132173195

Question - How would one describe "ambush marketing"? Include two examples with a description. What are the advantages and disadvantages (risks and consequences) of ambush marketing? What was Bavaria Beer hoping to achieve through its ambush marketing tactics? Should one consider Bavaria Beer's ambush marketing an unethical practice or simply a competitive strategy? Can ambush marketing be both intentional and unintentional? As a leader of an organization, should one allow the practice of ambush marketing?

Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand profile.

Reference no: EM132173195

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