How would given information affect your marketing strategy

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Suppose you work for a company that produces frozen food dinners and have found that for "traditional" dinners (mac and cheese, fried chicken, and so on) the Bass model has P near 1 and Q near 0, and for "new wave" dinners (tofu, seaweed, and such), the Bass model has P near 0 and Q near 1.

How would this information affect your marketing strategy?

Reference no: EM131380668

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