How would get celebrity to actually endorse product

Assignment Help Marketing Management

Reference no: EM132522372

Businesses commonly use celebrities to endorse their products, meaning they feature a celebrity in the commercial holding the product, using the product, or talking about the product. Other times businesses have the celebrities wear, use, or talk about their products in their everyday lives, in interview, and when they are out in public. So, with this concept in mind:

Question 1: Out of Dwayne "The Rock" Johnson, Jimmy Falon, Cardi B, or Kelly Clarkson, who would you use to endorse Diet Pepsi in attempts to reach the teen population between 12-19? Why have you decided upon this celebrity? How does this celebrity align to the new target market?

Question 2: Now, which media channels would you use to reach the particular target market with this your selected celebrity endorser? How would you get your celebrity to actually endorse the product, based upon the discussion board introduction?

Reference no: EM132522372

Questions Cloud

What theoretical perspective would make an argument : What theoretical perspective would make an argument that inequality should always be expected because it helps businesses operate?

How would get celebrity to actually endorse product : Businesses commonly,How would you get your celebrity to actually endorse the product, based upon the discussion board introduction?

Strength of the relationship between two quantitative : The strength of the relationship between two quantitative variables can be measured by

How many consumers need to be? selected : a. What sample size is? needed for 99% confidence? b. If? 95% confidence is? desired, how many consumers need to be? selected?

How would get celebrity to actually endorse product : Businesses commonly,How would you get your celebrity to actually endorse the product, based upon the discussion board introduction?

Determine the business-level strategy : Analyze the business-level strategies for the corporation you chose to determine the business-level strategy think is most important to the long-term success

Calculate the depreciation expense on Taxi : Sunland uses the units-of-production method to calculate depreciation on its taxicabs. Calculate the depreciation expense on Taxi 10 for 2017 and 2018

Describe how personality plays a pivotal role in film : Describe in detail how personality plays a pivotal role in this film. Additionally, relate your response back to one of the following: learning approaches.

Calculate the depreciation in total over the trucks life : Oriole Ltd. purchased a delivery truck on January 1, 2018, at a cost of $82,400. Calculate the depreciation in total over the trucks life

User Account

All Pages