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Discussion 1: When we talk about promotional mix what exactly do we mean and how does this help us in our marketing process? After reviewing this week's resources and your research, in your own words how would you explain promotional mix and how it helps in the marketing process? Share one of the elements and apply it to a product you personally use. How would use the element to promote the product for a new market segment and why?
Advertising Continuum: Identify an ad campaign that could be considered deceptive and why? How did the ad cross the line?
Provide your opinion of how the company uses the consumer behavior information to create and implement its marketing strategy.
Explain E-business - K-Mart, Wal-Mark, Target and describe the marketing tools used in each of the three Web sites
Provide some ideas for marketing strategies may be used to effectively introduce this product to the market. What channels will be used? What aspect(s) of the product should be emphasized? How will it be priced? How will these approaches achieve resu..
Elaborate on the concepts of general systems theory / general systems thinking and boundaryless organizations. Interpret how systems thinking and boundaryless conditions can be positive characteristics in an organization
An example of adaptation in global marketing communications is: GAP printing ads only in English for European countries
What financial statements would be critical and why, Explain how the subject company would approach creating their budgets
There are a variety of tools available for organizations to use to assess process. In this assignment you will learn how to apply a tool to a process situation. Describe the misalignment and the consequences of it
Drawing a strategic group map and assessing the potions of the companies/strategic groups. Determine the strength of a low cost provider strategy and gain command of the major avenues for securing a cost based advantage.
Name and describe the steps in the supplier selection and evaluation process. What are some of the challenges of implementing a global sourcing strategy
Define the core changes needed in Nike that can increase productivity.Write down specific actions needed for these changes.
How should Raja think about the situation? What are the most important considerations for him to weigh? How should they factor into his course of action?
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