How would describe ambush marketing

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Then, draft a two-page paper by addressing each of the following items:

Question 1: In your own words, how would you describe "ambush marketing"? Include two examples with your description.

Question 2: What are the advantages and disadvantages (risks and consequences) of ambush marketing?

Question 3: What was Bavaria Beer hoping to achieve through its ambush marketing tactics?

Question 4: Would you consider Bavaria Beer's ambush marketing an unethical practice or simply a competitive strategy? Explain.

Question 5: Can ambush marketing be both intentional and unintentional? Explain.

Question 6: As a leader of an organization, would you allow the practice of ambush marketing? Explain.

Reference no: EM132501608

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