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How would characterize cdk digital core competencies

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Reference no: EM132808663 , Length: word count:- 500

Question 1: What misalignment(s) caused channel conflict between manufacturers and dealers in the automotive industry? How was this conflict reflected in the attitudes of GM and its dealers toward the CDK Digital program?

Question 2: How would you characterize CDK Digital's core competencies as of 2011?

Question 3: Suppose a car shopper's interests could be known when she visited a dealer website. How would the dealer want to treat her?

Question 4: What about the OEM?

Question 5: How can CDK Digital leverage its core competencies to provide a website solution that both GM and its dealers consider to serve their interests?

Reference no: EM132808663

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