User Account

All Pages

How would businesses use direct marketing tools

Assignment Help Marketing Management
Reference no: EM131947486

Before engaging in the discussions each week, please read/view all of the readings and resources provided in the unit.

Pick an industry outside the one featured in this unit's video. How would businesses in the industry you selected use direct or interactive marketing tools?

Armstrong, G., & Kotler, P. (2017). Marketing: An introduction (13th ed.). Boston, MA: Pearson Education, Inc. *This book is available through the VitalSource link provided on the Course Information page.

Chapter 14- Forms of Direct and Digital Marketing, pp. 432-455

Armstrong, G., & Kotler, P. (2017). Marketing: An introduction (13th ed.). Boston, MA: Pearson Education, Inc. *This book is available through the VitalSource link provided on the Course Information page.

Chapter 14- Direct, Online, Social Media, and Mobile Marketing, pp. 428-433

Verified Expert

The interactive marketing tools include certain technology-based methods used in the marketing which were not available before one decade or two decades or even before. For instance, the use of mobile phones for handheld devices focused marketing campaigns or mobile marketing was not conducted by the marketers 10 years before. It was not possible for the people to get access to the digital technology using their handheld devices or a frequent basis in the history.

Reference no: EM131947486

Questions Cloud

What factors went into your decision to pay the higher price : Identify an example of each of the following terms: premium pricing, penetration pricing, economy pricing, psychological pricing, and promotional pricing.
Competitive with japanese manufactures : Explain how this practice would have enabled Harley-Davidson to reduce production costs and become more competitive with Japanese manufactures.
Describe a situation that involved an ethical issue : Describe a situation that involved an ethical issue and the communication practices that were used to address the issue.
Explain the tips on assessing job candidates : Explain some of the tips on assessing job candidates. What are five additional tips that you would add? Explain, in detail, why you would add each additional.
How would businesses use direct marketing tools : How would businesses in the industry you selected use direct or interactive marketing tools?
Discuss the five periods of juvenile justice history : Identify and discuss the five periods of juvenile justice history and which period you think was the most influential to the evolution of the juvenile justice.
How companies place emphasis on environmental scanning : Do you think that companies place enough emphasis on environmental scanning? Why, or why not? In your discussion, give an example of a company that does.
Launch will impact expected cash flows and share price : Competition is fierce, but a successful launch will impact their expected cash flows and share price.
Identify the constitutional amendment : Determine whether or not you believe social controls played a significant role in Donald Sterling's loss of ownership of the Los Angeles Clippers.

Reviews

Write a Review

Marketing Management Questions & Answers

  Describe the factors that affect the promotional mix

Describe the factors that affect the promotional mix.- Explain the difference between a "pull" and a "push" promotional strategy.

  List the three major competitors you will face

Each section needs to be ½-3/4 of a page single spaced by Sunday morning what you need to do exactly is: List the three major competitors you will face when trying to market this product, and briefly state each one's general market position and th..

  Logistics management as a sustainable differentiator

Logistics Management as a Sustainable Differentiator

  Discuss the four barriers to information visibility

Discuss the four barriers to information visibility and transparency. If you were designing a new supply chain, how would you prevent each of these barriers occurring

  Explain sweet treats - target market

Explain Sweet Treats - Target Market and where is the location of your business and use one of the common segmentation methods

  Discuss how social media sites can be used

The "Unit Four Closing Case Two" entitled Social Networking, discuss how social media sites can be used by a virtual enterprise to enable C-Commerce processes.

  Corporate strengths & weaknesses/problems

Investigate MacDonald's and comment on the following: Corporate strengths & weaknesses/problems - as of 2015

  Why is the business location important

Why is the business location important? Explain why Forecasting and Capacity Planning are essential in all businesses

  Explaining the strategy decisions and operational decisions

Distinguish between strategy decisions and operational decisions, illustrating for a local retailer. Distinguish between a strategy, a marketing plan.

  What do you know about their code of conduct

What do you know about their code of conduct and What should be included that you have not already established

  What are hillside''s promotion objectives

What are Hillside's promotion objectives? How do they differ for the various goods and services the company offers?

  Problem regarding the examples of communications

Compare and contrast how each company approaches marketing. Briefly describe each company and discuss whether each brand integrates differentiation into its marketing communications. Share examples of communications and evaluate their effectivenes..

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd