Reference no: EM13820013

You are an entrepreneur that believes you've created the ultimate solution to the global health and food problems. You have developed, tested, and produced as a prototype, a new product; a patented, plastic collapsible bottle coated with a secret formula. All the consumer has to do is add water and it becomes a wonderful chilled, carbonated beverage that in consumer taste tests beats Pepsi and Coke 5 to 1.

In addition this secret formula contains:

• water purification chemicals that allow any type of water to be used (river, pond, sanitary)
• 100% of the daily requirements for vitamins, and minerals
• fiber and roughage
• electrolytes
• anti-cancer toxins
• antibodies for dysentery
• anti-aging formula to keep your skin looking young
• reduces bad HDL's and the associated reduction in heart attacks
• stops loss of hair in men and women
• for disposal the plastic bottle will biodegrade in a matter of days and break down into a natural, environmentally safe fertilizer for growing crops
• as the bottle biodegrades it release ozone to patch the holes in the ozone layer
• drink to much and it blocks additional calories intake, stopping obesity, your body only absorbs the nutrition needed to maintain ideal weight
• consumption produces endorphins to maintain proper mental health

No waste, environmentally friendly, and good for you! The cost to produce is 25% less that Coca-Cola or Pepsi. You own the patent and the processing rights. Unfortunately you have no capital and no infrastructure to take this product to market. Your goal is to develop the strategy to secure capital to role the product out. How would approach your strategy in developing your business plan to get the capital to make this product a reality? Once you get the capital, how do you roll the product out to the masses, or do you? If you figure it out you could save the world and be the next Bill Gates, or you could failure and doom mankind to extinction.