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How would apply the targeting and positioning approach

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Reference no: EM132878498

Assume the role of a Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper:

Question 1: Describe the product you selected in terms of how it is classified.

Question 2: Identify the important factors that marketers of this product should analyze to evaluate market segments

Question 3: Indicate the competition of the product category in both home and foreign markets.

Question 4: Explain how you would apply the targeting and positioning approach to market the product

Question 5: Discuss the major nongovernmental regulatory forces that might affect sales of the product.

Question 6: Identify the major challenges should be considered when determining a retail site location

Question 7: Explain how you would develop, execute and measure a campaign for this product considering the traditional and digital promotional venues.

Question 8: Discuss the ethical marketing considerations as they relate to your product.

Reference no: EM132878498

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