How would an american company marketing abroad benefit

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Reference no: EM13820025

In at least a one-page submission, discuss the following statement and answer the questions posed.

Social capital refers to the informal benefits individuals and organizations derive from their social structures and networks.

What does this mean? How would an American company marketing abroad benefit from its existing employee base? Would it be beneficial to add multinational members/employees to the organization? Would joint venturing with a foreign company help build networks?

Reference no: EM13820025

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