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Problem: Find an example of a marketing campaign that used word of mouth to go viral. Describe how word of mouth was used in marketing communications to engage customers to share with others. Discuss how social media is used to create a viral communication campaign to help build the brand.
Imagine you are going to purchase a franchise of your choice. Decide on the franchise you would like to purchase
What audience(s) would you try to reach? What would your message(s) be? What steps would you take to get that message out? What specific tools and tactics would you use? What would you NOT do? How would evaluate the effectiveness of your messages?
What the difference is between Internet marketing and Digital marketing and why should global marketers explore these mediums?
Discuss this goal. Should P&G continue with Tambrand's original goal adapted to the new education program? Why? Why not? For each of the three clusters
Survey Questions - How old are you? Have you ever used a fitness tracking device? How much physical activity do you have each day
How did Social Darwinism play into Japan's quest for control of resources in its sphere of the world?
Research articles about the use of Social Media in marketing and determine effective and ineffective strategies for use
1.what is a distribution channel? what is the relationship between channels of distribution and logistics? how does
Using a product of your choice list three ways in which sales to wholesale customers would differ from sales to retail customers.
1. what characteristics describe innovative organizations? if you were attempting to transform an average organization
What federal agency is evaluating mobile tracking technology as part of its ongoing mission to protect consumer privacy?
for this assignment you will become the ceo of a new company. you will begin by describing this new company. you will
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