How will your marketing plan support your business goals

Assignment Help Operation Management

Reference no: EM13960315

Defining Work Jason is the project manager for a manufacturing company.

After several weeks of planning sessions, a team member informs him that a part of the production work needs to be outsourced to another company since they don't have the relevant expertise in-house.

What actions should Jason take to obtain a contractor to do the work?

What project management tools can Jason use to facilitate obtaining a contractor to do the work?

Submission Requirements: Submit a Microsoft Word document of the following specifications: • Ensure that you include a reference page listing the resources used • Font: Arial; font size: 12; double-spaced • Length: 2–3 pages, excluding the reference page • Citation Style: APA •

Submit the schedule upon completion. Ensure that you have correctly named the Microsoft Project file as yourname_analysis_week_9.mpp. • Ensure that the file size of the document does not exceed 1 MB. If it does, compress the file by using a compression software program before submitting the file. • Zip your file using the default compression utility. To zip your document, right-click the file, bring your mouse cursor over Send To, and click Compressed (zipped) File. Submit the zipped file to your instructor as an attachment through the Questa Learning Plan.

Marketing Strategy:

1. How will your marketing plan support your business goals? 3 days Start

2. Mission Statement: What are you trying to accomplish, and why? 7 days 1

3. Target Market: Who are you trying to reach with your marketing activities? 9 days 2, 4

4. Competitive Analysis: Who are you up against, and where do you rank? 10 days Start

5. Unique Selling Proposition: What makes your business unique? 6 days 1

6. Pricing Strategy: What will you charge, and why? 1 days 4,5

7. Promotional Plan: How will you reach your target market? 7 3

8. Marketing Budget: How much money will you spend, and on what? 14 6, 9

9. Action List: What tasks do you need to complete to reach your marketing goals? 3 2

Reference no: EM13960315

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