How will your chosen company know of the marketing plan

Reference no: EM133211593

Seminar in Advanced Marketing Assignment - Literature Implementation of Controls Paper

Topic - Implementation of Controls

Strategic implantation control provides an additional source of feed forward information. Implementation control is designed to assess whether the overall strategy should be changed in light of unfolding events and results associated with incremental steps and actions that implement the overall strategy. Strategic implementation control does not replace operational control. Unlike operations control, strategic implementation control continuously questions the basic direction of the strategy.

Prompt - Controls are the way in which an organization measure of monitors everything it implements. How will your chosen company know of the marketing plan you have designed is working? How will this be measured?

List two controls YOU suggest for the company to measure the ideas you have created and how these controls will be applied, reviewed and quantified including time frames.

Reference no: EM133211593

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