Reference no: EM133647898

Question: Ethics are an important aspect of any social media campaign. Since you are in the process of creating your own campaign, you must understand the ethics and etiquette behind the community you are about to join. After reviewing the course materials, you will complete the assignment below.

Compose a 700 to 800 word short response that describes the your social media policy. Your social media policy should address the following aspects:

The purpose for social media in the business.
Provide evidence of responsibility with sharing through adherence to accessibility and content regulations.
Provide some business information for credibility and authenticity perhaps by seeking verification on social media platforms.
Understand the audience with whom you are communicating (ie. target market).
Provide credit to the right people or businesses in regards to the use of content.
Protect confidentiality of the business.
Adhere to appropriate data protection laws.
Provide value for the consumers and the business.
Finding a balance between social media and other work through the use of timelines and implementation of scheduling software (Hootsuite, TweetDeck, etc).
Your strategy should also make mention of:

How will your campaign handle criticisms and conflict? More specifically, w hat ethical theory/theories will your campaign implement when making decisions about how to handle conflict with the audience (ie. refunds for unsatisfied customers, public apologies, etc). Note: this is a good opportunity to implement an external source.
What protections/policies does your organization need to have in place to protect from compromising accounts and hence their brand?