How will you utilise social media

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Reference no: EM133064719

Assignment - Sales and marketing strategy

The lecture provided the example of the marketing success of the Blair Witch Project. Provide one other example of a marketing campaign that has been extremely successful and explain why you believe it was so successful.
Define the ‘four P's' (product, price, place and promotion)
Apply product, price and place to two of your ideas, being careful to identify at least one product success factor.
For the 'promotion' factor, explain what is required to obtain free publicity. Create one promotion concept for each of your ideas that you believe would generate free publicity.
For each of your ideas, how will you utilise social media?
For these two ideas, who will be your sales force, how will they operate and how will they be incentivised?
For these two ideas, what will be the key measures you could use to determine the success of your sales and marketing strategy (apart from sales volume)?
According to Song et al. (2010) what is the relationship between firm performance and (1) the firm's level of customer interaction and (2) the use of formal processes for collecting and utilising market information? How can you use this insight to improve the success of your new venture?

Reference no: EM133064719

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