How will you separate the effect of advertising on sales

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Reference no: EM13246631

Sales of products and services are determined, among other things, by income levels and advertising.

Suppose a product had rising sales during a period when income levels were growing and advertisement expenditure was also growing

1. How will you separate the effect of advertising on sales?
2. Is the coefficient of determination a good indicator?

Reference no: EM13246631

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How will you separate the effect of advertising on sales : How will you separate the effect of advertising on sales?

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