Reference no: EM133169838

Suppose you work for a large mobile communications company (e.g., Sprint, At&t, TMobile, etc.) and are asked to manage consumer disposal of used cell phones. The goal of this disposal plan is to keep used cell phones out of landfills, where they take up space and pose a potential environmental threat. The only restriction with this disposal plan is that your company must take back cell phones, not just a campaign encouraging consumers to dispose of phones in a certain way on their own (without giving them back to the company)

1. Where will the used cell phones ultimately end up? Think about all the different options for used cell phones - Can your company reuse parts? Can they refurbish the phones for sale in other markets? Can the phones be recycled? Can they be donated to charitable organizations, etc.?

2. Think of the different types of cell phones: those that are truly obsolete and those that are simply no longer the best deal for their owners. Will these types of phones go different places?

3. Will the program be voluntary for consumers or obligatory? Either way, how will you get consumers to comply?

4. Will consumers pay for safe/easy disposal of phones or will the company pay consumers for turning in phones (i.e., is your program positioned as a service for consumers or a way for consumers to get incentives, discounts, etc.)? When will this payment take place/how much will it cost? Or will the service be free?

5. How will you promote the program?

6. What do you think initial consumer reaction will be like?

7. What benefits will your company receive from implementing this program?

8. What difficulties will the company face from implementing this program?