How will you produce the most accurate forecast

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Question

You are assisting the CFO in compiling next year's pro forma financial statements and cash budget. Your firm has five products sold to companies and individuals and is introducing a new product in response to one a competitor introduced last year. You're drafting the sales forecast for the six products. Discuss the following in your initial post: What are internal (historical) and external (competitors, economic factors) factors to consider in the forecast? How will you produce the most accurate forecast?

Reference no: EM133735966

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