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Essay Using at least your textbook and a minimum of two additional sources, answer the following questions. Your paper should be at least two pages in length, excluding title and reference pages. Follow APA style guidelines. · You are the CEO of XYZ manufacturing company. You have decided that you would like to market your product to Turkey. Consider the following points in your paper; you can make assumptions, but support your work with facts and scholarly references:
o Discuss the reasons why your company would want to expand overseas.
o Discuss what your mode of international business would be and how moving abroad will expand sales.
o How will you minimize risks and acquire resources?
o What are the factors you may face expanding into a foreign market? How might you mitigate those barriers?
Discussion Board Why is an international country's culture important when considering how to expand into that country's marketplace? What additional plans must a U.S. based company consider before taking their product or service to global markets? Please be specific.
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Tony and Peggy Sue graduated from a university in Texas last May. She received a degree in elementary education, and he graduated from the culinary school. They both now work in the Dallas area. Peggy Sue teaches, and Tony is a chef at a resort hotel..
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