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How will you measure the campaign success

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Reference no: EM133384702

Assignment:

•Sam Chui constantly posts airport review videos

•His videos show many situations you can expect at the airport, such as check-in counters, luggage claims, relaxation areas, security checks, Lounges run by airlines

•Not only does he show it in a video, but he also explains the pros and cons in detail.

•Alex Macheras posts Aviation Analysis report in video format.

•His videos show many data-driven reports and interviews on TV

•The Points Guy constantly posts review videos of airlines, airports, and hotels.

•Like Sam Chui does, His videos show many situations you can experience during your flight travel

Question Marseille Provence Airport

1. Describe the campaign idea in which you would work with these influencers

2. What is the 'ask' of the influencers

3. How will you 'pay' them? (Pay can mean $, product, event invitations, etc.)

4. How will you measure the campaign success?

Reference no: EM133384702

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