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Where necessary conduct your own research. Cite and reference information taken from web pages and other published works.
Devise marketing strategies
Scenario
You work in the marketing section of an organisation selling photocopiers and printers. A company specialising in paper products has approached your organisation with a proposal that you add copy paper to your product portfolio. This could increase your market penetration and maybe even open up new markets.
The marketing team has been asked to evaluate the marketing options and consider risks and returns. If the potential returns override the risks you will be expected to develop a marketing strategy.
In light of this scenario answer each of the following questions
-What information will you need in order to evaluate the potential marketing opportunities?
-How will you evaluate the risks and returns; and why is this necessary?
-From what sources will the information come, in what form and how will it be used?
Finance is about Gunns Ltd, a company in dealing with forestry products in Australia. The company has also been listed in Australian Stock Exchange. As many companies producing forestry products, even Gunns Ltd is facing various problems. Due to the ..
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