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How will you entice them to visit your blog

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Reference no: EM133203077 , Length: Wrod Count: 1600 words

Assignment: Marketing Plan Fitness Gym Paper

Scenario: You are preparing to launch your own fitness gym in Northridge (keep this in mind as you make your decisions). You have decided to launch your own blog to demonstrate your expertise in this regard.

NOTE: All content should be kept to domestic (U.S. only) marketing activities - not international!

Conduct research on the kinds influencers (page 422 in-text and professor lecture on Chapter 16) that exist in the fitness industry (using external research). Select a theme for your blog - in other words, what area of fitness subject will you write about?

NOTE: Credible market research sources are those published after 01-01-19.

Based on your research, select TWO types of fitness influencers you will use to initially attract to your blog. Write a ½ page-to-full page description for each influencer about as much of the following as possible:

I. Why do you feel this type of influencer would be good to initially attract to your blog when you launch it.

II. How will you reach them?

III. How will you entice them to visit your blog?

IV. The kind of initial content that will be most effectively posted for this type of influencer and why you think this (be very specific and don't just say "pictures").

Reference no: EM133203077

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