How will you encourage staff and customers

Reference no: EM133176225

Activity - Leading Sustainability through Marketing

You are the director of a chain of restaurants and are repositioning the chain as champions of sustainability. Your first target relates to reducing food waste (both in your restaurant and in general). How will you encourage staff and customers to achieve this?

- Product: Building behaviour change into a product (or service)
- Persuasion: Actively influencing behaviour through your marketing
- Placement: Subtly influencing behaviour through your communications

Reference no: EM133176225

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