Reference no: EM1380451

Select a new good or service for an existing business or a business that you want to develop.

Write a 2500- to 3500-word business proposal for your chosen good or service. Include assumptions about the elasticity of demand and the market structure for the good or service. You might need to create hypothetical data or collect real data to determine fixed and variable costs.

Include rationale for the following questions:

• How will you increase revenue?

• How will you determine the profit-maximizing quantity?

• How could you use the concepts of marginal cost and marginal revenue to maximize profit? What information do you need to determine this? Without this information, how would you make a decision?

• What is your suggested mix of pricing and nonpricing strategies? Explain your answer.

• Can you create or increase barriers to entry? If so, how?

• How will you increase product differentiation?

• Are there other ways to minimize costs for the product?

• Recommend appropriate pricing and nonpricing strategies for your new or existing good or service based on the projected economy's stage in the business cycle and the prevailing projected economic conditions for one or more macroeconomic factors. Explain the evidence that supports these recommendations.

• Describe planning or operating decisions for your new or existing good or service based on the economy's stage in the business cycle and other economic conditions.

• Recommend an appropriate course for your new or existing good or service based on the projected credit markets.

• Describe how current credit market conditions affect your planning or operating decision for your good or service.

• Recommend business decisions based on estimates of evolving international economic conditions. Be sure to relate decisions to international trade and comparative advantage.

• Describe how the international economy affects your planning or operating decisions for the good or service.

• Make any additional recommendations you think are important based on evolving economic conditions.

Format your business proposal consistent with APA guidelines