How will you convince your sales manager that jr papermills

Reference no: EM133475630

Case Study: Read the role of the sales rep for GreenWay Lighting, and along with the questions. Then, write two pages as the GreenWay Lighting Sales Rep. Add a title page, reference page and use in-text citations to support your statements. Your total paper will be four pages (two pages of content, title page, and reference page).

Green and Bright

Role: GreenWay Lighting Sales Rep

Your company markets and sells energy-efficient LED lighting to businesses and other facilities. You have qualified JR Papermills as a prospect due to the size of the facility (500,000 square feet), a number of lights (one million), and plans for expansion (new manufacturing plant planned to be operational by the end of next year). You've done your homework about the company, and you learned that they always like to invest in products that give them a return in the first year after purchase. You want to set up a brainstorming session with several people in the company to help develop ideas you can use when you approach this prospect.

Question 1: How will you convince your sales manager that JR Papermills is a promising prospect that is worth taking the time for a brainstorming session?

Question 2: If you want to gather more information about the prospect, where would you go to learn more about the company? Where would you go to learn more about the person with whom you are going to meet?
How would you use your pre-approach research to structure a brainstorming session?

Reference no: EM133475630

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