Reference no: EM131368626

Assignment 1:

In this Assignment, you will be using the PowerPoint narration tool to create your own audiovisual presentation of your customer relationship management plan. Once you have done this, you can put this skill on your resume.

Audiovisual presentations are used in everything from customer service response, training employees, solving problems in the workplace, explaining instructions to colleagues and responding to stakeholders concerning business issues.

Create a PowerPoint presentation beginning with a title slide and following with an Introduction in which you introduce your company of choice, and address the first two questions. Then proceed on to include the CR management model headings and address the questions related to each facet to create your customer relationship management plan.

Question 1: Consider the customer satisfaction model show below. Explain, why is it important to measure customer expectations as well as actual satisfaction from consumption or usage?

Question 2: Given the proliferation of loyalty programs, how can you differentiate your program from competitors programs?

Next, create a framework using the customer relationship management model as seen in the Assignment home area. Now address the Customer Relationship Management Model questions:

CR Model Questions to address regarding the model process step:

1. Create a database: What does this look like and why?

2. Analysis: How will you analyze your database? What formulas, methods will you use in your analysis? Provide a fictional example.

3. Customer selection: Give a rationale for selecting your customers. Will it strictly be based on profitability or will you use other variables?

4. Customer targeting: How will you reach your customers?

5. Relationship marketing: Create a customer relationship marketing program.

6. Privacy issues: Consider privacy issues.

7. Metrics: How will you measure your results?

Assignment 2: Social Media Strategy for Competitive Advantage

Winer (2011) suggests an important feature of services is that because they are often distributed by people, their quality may be inconsistent at different points in time. Many services companies are seeking new methods to distinguish themselves from the competition. The Internet and information technology have provided robust, tangible opportunities for such differentiation.

Using the Nord, Paliszkiewicz and Koohang article in the readings and one additional source from the KU Library, write a persuasive essay on how organizations in the tax services industry can rethink their social media strategy to gain competitive advantage.

Your essay should make use of explanation to demonstrate that one proposal is more reasonable than another idea. A persuasive essay tries to convince a reader to accept a definite point of view. Your paper should range between 2-3 pages of content and include in-text citations for references.

Assignment 3:

Select a company from the three provided for which you would like to be Marketing Manager. Edible Arrangements - Edible fruit baskets - Creates fresh fruit arrangements and gourmet chocolate dipped fruit to order.

Cartridge World - Cartridge Company - carries a complete line of both inkjet and toner printer cartridges. Offers both remanufactured and Original Brand (OEM) ink and toner cartridges for nearly all brands of printers, copiers, fax and postage machines.

Liberty Tax Service - Taxes - provides tax service to both consumers and businesses.

You are preparing to make a presentation to the CEO of the organization next week on a product development strategy.

Your goal is to complete the following tasks in a 3-5 page paper:

1. Describe your new service. Your new service concept must have all the main characteristics of a service which include intangibility, nonstandardization, and inseparability. Include the experience attributes of your product. What role has technology played in your service.

2. How will you measure your quality of service?

3. What barriers might you run into in globalizing your service? Provide specific examples.

4. In terms of the marketing mix, what specific marketing strategies will you use to distribute, price and promote this service?

5. You will provide a 3-5 page (APA formatted) paper with at least three supporting references.