How will this decision-making affect your e-marketing focus

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Reference no: EM131242127

Describe the decision-making process that customers go through when purchasing your company's product or service. What are the critical factors that influence this purchase-behavior process? How will this decision-making affect your e-marketing focus and your market offering? If you have a brickand-mortar presence, will you encourage any existing customers to shop online? Why or why not?

Reference no: EM131242127

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