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Question: SML is a small seller of specialized automotive parts while UGE is a large seller of automotive parts. Both firms want to approach the same car company with the goal of supplying parts to it. How will their selling approaches differ?
Discuss the role of demographics in relationship to Integrated Marketing Communications and the notion that firms should stop doing business with customers.
Describe a performance issue which resulted from a motivational problem ( what, why, who), Use content theory of motivation ( e.g., Maslow, Alderfer, Herzberg, or McClelland) or a process theory ( i.e., Adams, Locke, or Heider and Kelley) to explai..
leaders face many hurdles when leading in multiple countries. there are several examples of disastrous public relations
Briefly explain why a successful company can lose its marketing edge and end in bankruptcy. Provide an example to substantiate your answer.
Identify three examples of ethical violations related to the marketing of a product or service. Summarize the ethical issue in each example .
How would you know if a consultant has the skills you seek? If you were the practitioner, how would you show that you held these skills?
Why do we use reviews and recommendations of complete strangers when making a buy? Are reviews and recommendations changing our attitudes and driving.
Compare and contrast the promotional strategies used by two different companies for a similar product within the category that you selected.
What is the five franchise and franchisor information included in FDD and enumerate it.
Think carefully why you have chosen that media outlet and reporter and why your pitch is appropriate for that reporter. Remember to think about what is newsworthy.
Write a response discussing why you are so loyal to your brands of choice and what makes that brand so special .
Using evidence from the case to support your answer, explain in which era of marketing the company, Athena Club, currently resides. Describe the marketing mix
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