How will the data be analysed and what tools and concepts

Reference no: EM133004460

Business Capstone Project

CONTEXT:
This subject allows the student to synthesise the knowledge and skills gained from all other subjects studied up to that point. Managers have to deal with business issues all the time. These issues can be in the form of a problem such as high employee turnover. The issues can also be in the form of an opportunity such as introducing a product to take advantage of a gap in the market.

INSTRUCTIONS:

In this assessment, you are required to propose how you are going to study a real-life business/management issue (problem or opportunity) of your choice. Before you can do that, you first need to identify a project idea on which to develop your project proposal.

MY PROPJECT PROPOSAL WILL BE WITH THIS COMPANY

You are armed with the knowledge from all your previous MBA subjects. In addition to that, you will identify a business issue (problem or opportunity) to study. Before you study the issue, it is essential that you chart a pathway of how you are going to conduct the study.

Before you complete this assessment, it is essential that you understand what a project proposal means in this context. Note that a proposal is not the study itself, but it is a proposed plan explaining how the study is going to be conducted. It is a proposed pathway for the study. Thus a proposal should introduce and then set the scope of the project. It includes answering the questions such as:

1.What is the background of the project? (The background of the project is that this company have many years in the market working with onshore students (international students in Australia) and offshore students from India and other Asian countries, but now the challenge is to target the Latin America market.....)

2.What is the issue (problem or opportunity)? At this time that Covid is over or there are better conditions on how to manage the pandemic there is a good opportunity to recruit international students from Latin America (we would like to start with Peru, Colombia, Mexico and Brazil).

3.What is the aim statement?

4.What theory (from your MBA subjects) relate to this project?

5.What data will be collected, from where and how?

6.How will the data be analysed and what tools and concepts (from your MBA subjects) will be applied?

7.What is the timeline of the project?

Structure of the project proposal

1.Cover page - provide a cover page with identification information including, your name, the subject and code, the capstone project title, date, word count, etc.

2.Introduction or Context (250 WORDS) - background information including a description of the country (In this case is Australia), the industry (in this case is the international education industry), the organisation (the company) and the problem or opportunity (the issue(s)). (The issues in this case is an opportunity: Marketing strategy implementation to recruit future international students from Latin America to Australia

Discuss the circumstances through which the problem or opportunity has arisen. (the circumstances of this opportunity is that there are many students in Latin America waiting to study in Australia because the last almost 2 years the borders were closing as a consequence of the Covid 19)

3.Aim/purpose of project (150 WORDS) - the specific aim of the capstone project is to identify the problem or opportunity and to summarise what your project intends to achieve.

4.Literature review (250 WORDS) - discusses the theory that is relevant to your project.

5.Method (1000 WORDS) - identify the proposed sources of information or data. Also consider how your knowledge from your post graduate program will apply in your project. (We can mention here that I am the Marketing Leader in this project) Ensure that the project is feasible within the available time. Also describe the relevance and significance of your capstone project.

6.Conclusion (250 WORDS) - a brief statement about what the project is all about, its suitability and feasibility.

7. Indicative timeframe - itemise what you will cover in each week. (Example in three weeks)

Attachment:- Business Capstone Project.rar

Reference no: EM133004460

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