How will the campaign be embedded on the website

Assignment Help Management Theories

Reference no: EM133315287

DIGITAL ADVERTISING CAMPAIGN
COMPANY: HARRODS LIMITED
COUNTRY: ENGLAND
Task: Digital Marketing Strategy project

You have been requested to develop a digital advertising campaign for the Christmas campaign of the department store Harrods. Harrods Limited is a department store located on Brompton Road in Knightsbridge, London, England. The store occupies a 5-acre (2 ha) site and has 330 departments covering 1.1 million sq ft (100,000 m2) of retail space. It is one of the largest and most famous department stores in the world.

Get yourself familiar with the company, its digital presence, and past campaigns, and develop the campaign for this year considering the following points:

1- Main idea of the Christmas campaign you are proposing

2- Visual buyer persona of the main target audience you are addressing.

3- How will the campaign be embedded on the website? In which section and why.

4- In which social media channels will the campaign be announced and why? Bear in mind the target audience

5- Briefly explain the type of content strategy you will use for each one of the social media platforms listed in the previous sub-section. Consider the intrinsic dynamics of each site

6- How will it be disseminated through email?

7- Include a graphic example of what the e-mail would look like.

8- Make sure that it is branded content both regarding the information and the visual aspect.

9- Keyword research: what are the most effective keywords you would use in an SEO campaign? Justify your answer

10- What would be the landing page? Why?

11- SMART objective for the digital ads, paying special attention to the measurement aspect (KPIs)

14- When the planning started? When will each channel start covering the campaign?

Reference no: EM133315287

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